Hope at the end of the class, we are clear about the difference between rural marketing and urban marketing techniques. We have also talked about RP-UM, RP-RM, UP-RM interface as the scope of the rural markets
Are Rural consumers more brand loyalists than urban consumer? I am sure that Rural consumers (may be not all) are unfamiliar with English and absurd taglines. Will this be a challenge for MNCs to penetrate into Rural Markets?
MNC Companies are going for local language to advertise and reach the rural population. The companies are tapping promotional opportunities through roadshows, fairs, festivals using the channel of TV, radio, Cinema, Vans etc.
Information & Communication Technology (ICT) companies sell technology solutions (both hardware & software) to the telecom network operators. How can such companies focus on delivering software solutions that will in-turn enable operators create & deliver value to the end customers in rural markets?
The McKinsey report (2007) on the rise on consumer market in India predicts that in twenty years the rural Indian market will be larger than the total consumer markets in countries such as South Korea or Canada today, and almost four times the size of today’s urban Indian market and estimated the size of the rural market at $577 Billion.
According to a recent survey, almost 50% of the 220-million households in rural India are potential Car buyers due to the agricultural subsidies extended by the government and also due to increase in the productivity of agri-based products. So whoz on the Race?
Hyundai has already initiated with a title “Ghar Ghar Ki Pehchaan” - Hyundai’s compact offering, The Santro
what exactly is happening to BOP consumers? Is someone really working towards it? Guys check on the below link and see how Manipal University and Philips are working together... http://www.grassrootinnovations.org
Small Consumer Durables - An ever Growing Market. As per a recent report on Small Consumer Durable in Indian Market by Indicus Analytics published on September 26th,2011, 25.6% of consumption of Small Durable comes from income segments less than Rs.1.5 lakhs per anum. Small durables—the little items that personalize households and make each home different—can be divided into our main groups: furniture and fixtures, household appliances, recreational goods, and other personal goods including mobile handsets, watches, clocks, plastic goods and decorative items. As a group, they account for less than 2% of total house hold expenses, as other basic necessities such as food, travel and rent take up the bulk of the budget. The largest sub-groups in this category are other personal goods and household appliances, accounting for more than 80% and 11%, respectively, of the total expense within the group. Though, as durables, all items in this expenditure category have a life of more than a year, households are quick to replace their older or cheaper goods for newer models and fashions when disposable income rises, creating an ever expanding market. Overall, many of these items have become more accessible to lower income segments, with clocks, watches and mobile handsets available at relatively lower prices than in earlier decades. This is clearly an urban to rural market. Question is how companies can embed value in the product which can improve the livelihood? Will they go for an Integrated and Intelligent Smart Products?
We had a good time on travelling to Weekly Market at Thirukazhukundram today. Thirukazhukundram is an ancient town in Kanchipuram district of the South Indian state of Tamil Nadu. Located on State Highway 58 between Sadras and Tirutani, 70 km away from Chennai and 15 km away from the famous tourist town Mahabalipuram. What we observed was 2 big lorries full of cows for sale, dry fish, a few vegetables. Seems like they also sell handicraft items, vegetables in this market in addition to cattle. Due to heavy rains, we could not interview the vendors as they were packing to drive back home.
Many thanks to Priya, Naveen, Ashwin & Ramanathan groups for making this trip memorable. We shall share the snaps of the market with all of you shortly. We are now planning to goto Ranipet Market on Friday.
Guys, I kindly request you to share information that you get on Rural weekly markets (Vaara Sandhai) near Chennai & Rural Retail stores. Lot of us are trying desperately to identify other rural weekly markets where different items are being sold. We know Thirukazhukundram & Ranipet as of now. Visit this link: http://www.indg.in/agriculture/List_of_Regulated_Markets_Tn.pdf
Tatas to launch 'Nano' houses for rural market: After the one-lakh-rupee car, the Tata Group is now planning to launch affordable Nano houses that will cost just Rs 32000. This plan is aimed at the rural market and said to be ready by the end of 2012.
"It's a quick fit pilot built in 7 days. Essence is you should have a land. Pricing is based on a 20 sq mtr area with a flat root which comes for around 500 Euros. There is an upgraded model also which is 30 sq mtr which is under Indira Awaas Yojana and all which comes for 700 Euros. The houses will be made in pre-fabricated, or 'prefab', format, under which the company will provide a kit consisting of roofs, doors, windows, etc, which can be erected or assembled. "Similarly there are other models which may come with a solar panel on the roof of the house". The 2001 census places the rural housing shortage figure in India at 1.48 crore and the situation may prove to be a big bonanza for the Tatas.
Inline.....
Yamaha is planning to launch newer versions of the Crux with some minor cosmetic changes just to attract rural buyers. This move can be considered as a move by Yamaha to counter the recently launched Bajaj BM Boxer 150. The Boxer has been relaunched as a utility bike that is suitable for rural conditions.
Roche Diagnostics, a 100% subsidiary of Swiss-based healthcare group F Hoffmann La Roche Ltd, is the first diagnostics solutions provider proposing to tap the rural market through a public-private partnership, though several hospital groups.
Hey guys, I have posted few of our Pictures took when we went to Weekly Market at a Village called Kuppam 1km from Thirukalikundram in Kancheepuram Dist, TN. Unfortunately due to heavy rains, the weekly market was deseted & we couldnt do as much as planned... watch them at
Indian Postal Department has played a significant role in Rural Development, The 150 years old department has not only helped Indian villages by postal services but also by its other services like Life Insurance, Pension Scheme, Postal Savings etc,
Please review the following link: http://www.nird.org.in/TULIP/India_post.pdf
Visited Rural Weekly Market: The market is 25 kms from Trichy City in a place called Manachanallur. This is an weekly market (Sandhai or Haat) on every Monday evening. The market starts at 5.30pm and ends by 10pm. We reached the place at 5pm, but rain Gods intervened. We waited till 6.30pm for the rain to stop, then interviewed close to 20 vendors. Great Experience!! Will share it in the report. Tomorrow we are going to the rural store to observe the business there....
Now I get why ICICI was confident in announcing this: “As we focus on enhancing our capabilities to serve our corporate and retail customers across India’s towns and cities, it is also our endeavour to proactively reach out to rural India and to the vast numbers of our people who do not have access to formal financial services,” managing director and CEO Chanda Kochhar said in the bank’s annual report. Yesterday while returning back from College, our technology marketing professor was sharing with me how ICICI Bank have used high end technology to process loans. I would like to share some of the highlights of the program which was interesting. As said by our Rural Marketing Professor, people in rural areas take thrift loans or any cash loans, but the amount is not huge as compared in urban areas. Another important point here is that the effort the Bank puts to validate and process a loan, Imagine an executive travelling to a village to verify one or 2 customers documents for such a less amount. ICICI felt that it became difficult and they noted that same effort if put in urban , they will be able to serve more customers at less cost. ICT Solution: Here ICICI bank decided to create a database of all potential loan applicants in the village, they used the biometric technology (considering the literacy rate) in the installed kiosks in villages. Now an applicant who wanted to apply loan, just needed to scan their fingerprint and enter the amount, who was guided by a local person in the village. This ensured that they were able to increase their customers, and also focus on high revenue areas. For more information please read : http://www.tpi.net/marcom/ICICI2.pdf
According to a new research study, titled 'Internet in Rural India', by Internet and Mobile Association of India (IAMAI) and IMRB International, total number of active internet users in rural areas is projected to rise by 98 percent to touch 24 million by December 2011 from 12.1 million in December 2010. The study further stated that currently, about 69 per cent of the rural India is aware of Internet as against 16 per cent projected of it in 2010.
Few of us above noted about re-designing the product for the rural market. I think first we need to understand the rural surrounding they live in and see if this product fit anywhere in their lifestyle. Then see what changes are required to fit it appropriately in their lifestyle. Is it just the price point (which would entail the size of the product) or any other changes are also required. For e.g. in washing soap/detergent marketed to rural areas it is necessary to take into account the water quality available to rural areas. consequently the soda content in detergent is high. Nokia and other mobile manufacturers have added torch to the basic phones keeping in view the rural (and even urban areas) having power problems. They also added powerful cell which supports long time between two charges.
@Rahul G, Internet in India can have more than 100% increase yoy given just two made available: 1. Consistent availability of High speed internet (256 kbps and more) through out India. Public companies like BSNL can take lead but their support functions are extremely weak outside the metros and few other tier II towns. 3G and upcoming 4G (Brought in to India by Mukesh Ambani group some time in 2012) should be made available throughout India at a competitive rate. This is not possible if license is priced exorbitantly prohibitively. 2. Supply of electricity to every part of India for at least 6 to 8 hours.
We went to Pallavaram weekly market which was first set up as a cattle market by the Britishers in 1836, but went on to grown into such a scale that everything -- from safety pins to buckets to rabbits to furniture -- were on sale in the market and happens on every Friday. Also available are wooden furniture, vegetables and fruits, fish and poultry and fancy decorative items made of plastic. It was indeed a nice experience where there were stalls for everything.
Pallavaram is 17 kilometres from Chennai city. It forms a part of the Tambaram taluk of Kanchipuram district.
Wow!!Great Insights about Rural Market. Just wanted to add few things. As we talk about BOP as Prof CKP mentioned in his book "Future at bottom of Pyramid", there is lot of criticism happening around. Like the MNC's entering BOP markets are trying to fool and misguide innocent consumers to sell their product, by using various marketing techniques which is making the life of poor even miserable.
.... to continue with Vipin, may be MNC's make significant profits by catering to BOPs but will it anytime eradicate Poverty? Guess that is not the purpose anyway. I feel it is also a threat in showcasing their affordability.
Though rural markets are a huge attraction to marketers, How does marketers tackle the Challenges like low literacy, Seasonal Demand, Transportation, Communications, Traditional Life styles, Buying Decisions, Promotions etc and take a sizeable Market share?
after my visit 2 rural/weekly market , i felt that these guys are well versed with Marketing concepts.As they used to do proper STP for their market.Moreover,with limited supply of goods,he used to manage inventory keeping safety stocks for worst case.
Rural Store visit was an experience. We have visited 2 stores in 2 different villages. We found that the stores are facing challenges when it comes to logistics and supply chain. Surprise to know that none of the FMCG companies are kneen on supplying the required Quantity and as and when they required.
The Rural store visit was more than an experience to me. Myself, Priya & Mani visited 2 villages today en route to Thiruvallur from Avadi. More than the learnings, insights & the stories of the shopkeepers, I was touched by their lives and had seriously thanked God for all the pleasures that we are enjoying in life. There was one old women who saves Rs 60 a day to repay her debt for running the small shop irrespective of whether she is able to have 3 meals a day. We shall share learnings in the bus or in the best possible time in campus.
BJP leader Uma Bharti from UP, threatened to set on fire Walmart store wherever it opens...... similarly TN CM Jayalaitha & others are in queue to protest;
US walmart has helped farmers to increase their output by 10 times, finance farmers buy their product at reasonable price and sell it to consumer at reasonable price, Where in India most of benefit go to MIDDLE MAN and traders and farmers and consumer get nothing......
@KrishnaPriya: FDI in multi-brand retail should be seriously implemented by the government. Despite country wide speculation on the plight of small retailers, India needs to take a lesson from China where organized and unorganized retail seem to co-exist and grow together. Further, India’s local enterprises will potentially receive an upgradation with the import of advanced technological & logistics management expertise from the foreign entities.
The government has an opportunity to utilize this for achieving certain of its own targets: (a) improve the infrastructure (b) access sophisticated technologies (c) generate employment for those keen to work in this sector
FDI would lead to a more comprehensive integration of India into the worldwide market and, as such, it is imperative for the government to promote this sector for the overall economic development and social welfare of the country. If done in the right manner, it can prove to be a boon and not a curse.
What is different in Rural from the usual marketing techniques?
ReplyDeleteHope at the end of the class, we are clear about the difference between rural marketing and urban marketing techniques. We have also talked about RP-UM, RP-RM, UP-RM interface as the scope of the rural markets
ReplyDeleteThis comment has been removed by the author.
ReplyDeleteAre Rural consumers more brand loyalists than urban consumer? I am sure that Rural consumers (may be not all) are unfamiliar with English and absurd taglines. Will this be a challenge for MNCs to penetrate into Rural Markets?
ReplyDeleteMNC Companies are going for local language to advertise and reach the rural population. The companies are tapping promotional opportunities through roadshows, fairs, festivals using the channel of TV, radio, Cinema, Vans etc.
ReplyDeleteInformation & Communication Technology (ICT) companies sell technology solutions (both hardware & software) to the telecom network operators. How can such companies focus on delivering software solutions that will in-turn enable operators create & deliver value to the end customers in rural markets?
ReplyDeleteThe McKinsey report (2007) on the rise on consumer market in India predicts that in twenty years the rural Indian market will be larger than the total consumer markets in countries such as South Korea or Canada today, and almost four times the size of today’s urban Indian market and estimated the size of the rural market at $577 Billion.
ReplyDelete@ Mahesh: i guess this PDF article will have an answer to ur question http://www.csi-sigegov.org/3/32_319_3.pdf
ReplyDeleteAccording to a recent survey, almost 50% of the 220-million households in rural India are potential Car buyers due to the agricultural subsidies extended by the government and also due to increase in the productivity of agri-based products. So whoz on the Race?
ReplyDeleteHyundai has already initiated with a title “Ghar Ghar Ki Pehchaan” - Hyundai’s compact offering, The Santro
what exactly is happening to BOP consumers? Is someone really working towards it? Guys check on the below link and see how Manipal University and Philips are working together...
ReplyDeletehttp://www.grassrootinnovations.org
Hi all ,
ReplyDeleteThis Harriesh ... :)
Yes Priya you are right ... They started BOP consumers mainly in india ..
Danone, the World’s No.1 fresh dairy company launches ‘Fundooz’ – new category milk based kids’ products from its Base of Pyramid business unit.
http://www.indiacompanynews.com/post/view/10001/Danone-launches----Fundooz--------new-category-milk-based-kids----products-from-its-Base-of-Pyramid-business-unit/
Small Consumer Durables - An ever Growing Market. As per a recent report on Small Consumer Durable in Indian Market by Indicus Analytics published on September 26th,2011, 25.6% of consumption of Small Durable comes from income segments less than Rs.1.5 lakhs per anum. Small durables—the little items that personalize households and make each home different—can be divided into our main groups: furniture and fixtures, household appliances, recreational goods, and other personal goods including mobile handsets, watches, clocks, plastic goods and decorative items. As a group, they account for less than 2% of total house hold expenses, as other basic necessities such as food, travel and rent take up the bulk of the budget. The largest sub-groups in this category are other personal goods and household appliances, accounting for more than 80% and 11%, respectively, of the total expense within the group. Though, as durables, all items in this expenditure category have a life of more than a year, households are quick to replace their older or cheaper goods for newer models and fashions when disposable income rises, creating an ever expanding market. Overall, many of these items have become more accessible to lower income segments, with clocks, watches and mobile handsets available at relatively lower prices than in earlier decades. This is clearly an urban to rural market. Question is how companies can embed value in the product which can improve the livelihood? Will they go for an Integrated and Intelligent Smart Products?
ReplyDeleteThere are even now supermarkets in rural areas !!!!!
ReplyDeleteWe had a good time on travelling to Weekly Market at Thirukazhukundram today. Thirukazhukundram is an ancient town in Kanchipuram district of the South Indian state of Tamil Nadu. Located on State Highway 58 between Sadras and Tirutani, 70 km away from Chennai and 15 km away from the famous tourist town Mahabalipuram. What we observed was 2 big lorries full of cows for sale, dry fish, a few vegetables. Seems like they also sell handicraft items, vegetables in this market in addition to cattle. Due to heavy rains, we could not interview the vendors as they were packing to drive back home.
ReplyDeleteMany thanks to Priya, Naveen, Ashwin & Ramanathan groups for making this trip memorable. We shall share the snaps of the market with all of you shortly. We are now planning to goto Ranipet Market on Friday.
Guys, I kindly request you to share information that you get on Rural weekly markets (Vaara Sandhai) near Chennai & Rural Retail stores. Lot of us are trying desperately to identify other rural weekly markets where different items are being sold. We know Thirukazhukundram & Ranipet as of now.
ReplyDeleteVisit this link:
http://www.indg.in/agriculture/List_of_Regulated_Markets_Tn.pdf
Tatas to launch 'Nano' houses for rural market: After the one-lakh-rupee car, the Tata Group is now planning to launch affordable Nano houses that will cost just Rs 32000. This plan is aimed at the rural market and said to be ready by the end of 2012.
ReplyDelete"It's a quick fit pilot built in 7 days. Essence is you should have a land. Pricing is based on a 20 sq mtr area with a flat root which comes for around 500 Euros. There is an upgraded model also which is 30 sq mtr which is under Indira Awaas Yojana and all which comes for 700 Euros. The houses will be made in pre-fabricated, or 'prefab', format, under which the company will provide a kit consisting of roofs, doors, windows, etc, which can be erected or assembled. "Similarly there are other models which may come with a solar panel on the roof of the house". The 2001 census places the rural housing shortage figure in India at 1.48 crore and the situation may prove to be a big bonanza for the Tatas.
Inline.....
Yamaha is planning to launch newer versions of the Crux with some minor cosmetic changes just to attract rural buyers. This move can be considered as a move by Yamaha to counter the recently launched Bajaj BM Boxer 150. The Boxer has been relaunched as a utility bike that is suitable for rural conditions.
Roche Diagnostics, a 100% subsidiary of Swiss-based healthcare group F Hoffmann La Roche Ltd, is the first diagnostics solutions provider proposing to tap the rural market through a public-private partnership, though several hospital groups.
Hey guys, I have posted few of our Pictures took when we went to Weekly Market at a Village called Kuppam 1km from Thirukalikundram in Kancheepuram Dist, TN. Unfortunately due to heavy rains, the weekly market was deseted & we couldnt do as much as planned... watch them at
ReplyDeletehttps://picasaweb.google.com/107688958033844898211/Globetrotter02?authkey=Gv1sRgCNO-gfHtv7HoxgE&feat=email#
or
http://aadityatours.blogspot.com/
Indian Postal Department has played a significant role in Rural Development, The 150 years old department has not only helped Indian villages by postal services but also by its other services like Life Insurance, Pension Scheme, Postal Savings etc,
ReplyDeletePlease review the following link:
http://www.nird.org.in/TULIP/India_post.pdf
India Post - Way Forward for Rural India.!!
Visited Rural Weekly Market: The market is 25 kms from Trichy City in a place called Manachanallur. This is an weekly market (Sandhai or Haat) on every Monday evening. The market starts at 5.30pm and ends by 10pm. We reached the place at 5pm, but rain Gods intervened. We waited till 6.30pm for the rain to stop, then interviewed close to 20 vendors. Great Experience!! Will share it in the report. Tomorrow we are going to the rural store to observe the business there....
ReplyDeleteNow I get why ICICI was confident in announcing this:
ReplyDelete“As we focus on enhancing our capabilities to serve our corporate and retail customers across India’s towns and cities, it is also our endeavour to proactively reach out to rural India and to the vast numbers of our people who do not have access to formal financial services,” managing director and CEO Chanda Kochhar said in the bank’s annual report.
Yesterday while returning back from College, our technology marketing professor was sharing with me how ICICI Bank have used high end technology to process loans. I would like to share some of the highlights of the program which was interesting. As said by our Rural Marketing Professor, people in rural areas take thrift loans or any cash loans, but the amount is not huge as compared in urban areas. Another important point here is that the effort the Bank puts to validate and process a loan, Imagine an executive travelling to a village to verify one or 2 customers documents for such a less amount. ICICI felt that it became difficult and they noted that same effort if put in urban , they will be able to serve more customers at less cost.
ICT Solution: Here ICICI bank decided to create a database of all potential loan applicants in the village, they used the biometric technology (considering the literacy rate) in the installed kiosks in villages. Now an applicant who wanted to apply loan, just needed to scan their fingerprint and enter the amount, who was guided by a local person in the village. This ensured that they were able to increase their customers, and also focus on high revenue areas.
For more information please read : http://www.tpi.net/marcom/ICICI2.pdf
Internet Reach in Rural Areas
ReplyDeleteAccording to a new research study, titled 'Internet in Rural India', by Internet and Mobile Association of India (IAMAI) and IMRB International, total number of active internet users in rural areas is projected to rise by 98 percent to touch 24 million by December 2011 from 12.1 million in December 2010. The study further stated that currently, about 69 per cent of the rural India is aware of Internet as against 16 per cent projected of it in 2010.
Few of us above noted about re-designing the product for the rural market.
ReplyDeleteI think first we need to understand the rural surrounding they live in and see if this product fit anywhere in their lifestyle. Then see what changes are required to fit it appropriately in their lifestyle. Is it just the price point (which would entail the size of the product) or any other changes are also required. For e.g. in washing soap/detergent marketed to rural areas it is necessary to take into account the water quality available to rural areas. consequently the soda content in detergent is high. Nokia and other mobile manufacturers have added torch to the basic phones keeping in view the rural (and even urban areas) having power problems. They also added powerful cell which supports long time between two charges.
@Rahul G, Internet in India can have more than 100% increase yoy given just two made available:
ReplyDelete1. Consistent availability of High speed internet (256 kbps and more) through out India.
Public companies like BSNL can take lead but their support functions are extremely weak outside the metros and few other tier II towns.
3G and upcoming 4G (Brought in to India by Mukesh Ambani group some time in 2012) should be made available throughout India at a competitive rate. This is not possible if license is priced exorbitantly prohibitively.
2. Supply of electricity to every part of India for at least 6 to 8 hours.
Super Markets are present in rural if only if there is Big college and School near by . And no Rural people buying from the supermarkets ....
ReplyDeleteWe went to Pallavaram weekly market which was first set up as a cattle market by the Britishers in 1836, but went on to grown into such a scale that everything -- from safety pins to buckets to rabbits to furniture -- were on sale in the market and happens on every Friday. Also available are wooden furniture, vegetables and fruits, fish and poultry and fancy decorative items made of plastic. It was indeed a nice experience where there were stalls for everything.
ReplyDeletePallavaram is 17 kilometres from Chennai city. It forms a part of the Tambaram taluk of Kanchipuram district.
https://picasaweb.google.com/104130967576310977893/WeeklyMarket?authkey=Gv1sRgCKmJ68jb36K-ygE&feat=email#
4gt to mention........ view Weekly market Pics from the above link or
ReplyDeletehttps://picasaweb.google.com/104130967576310977893/WeeklyMarket?authkey=Gv1sRgCKmJ68jb36K-ygE&feat=email#
Sharing the Photos and Videos of the Pallavaram Weekly market and Pallikaranai Rural Stores....
ReplyDeletehttps://picasaweb.google.com/113340777692790514878/RuralMarketing
Description and Explanations Coming Soon :)
Wow!!Great Insights about Rural Market. Just wanted to add few things.
ReplyDeleteAs we talk about BOP as Prof CKP mentioned in his book "Future at bottom of Pyramid", there is lot of criticism happening around. Like the MNC's entering BOP markets are trying to fool and misguide innocent consumers to sell their product, by using various marketing techniques which is making the life of poor even miserable.
.... to continue with Vipin, may be MNC's make significant profits by catering to BOPs but will it anytime eradicate Poverty? Guess that is not the purpose anyway. I feel it is also a threat in showcasing their affordability.
ReplyDeleteThough rural markets are a huge attraction to marketers, How does marketers tackle the Challenges like low literacy, Seasonal Demand, Transportation, Communications, Traditional Life styles, Buying Decisions, Promotions etc and take a sizeable Market share?
ReplyDeleteafter my visit 2 rural/weekly market , i felt that these guys are well versed with Marketing concepts.As they used to do proper STP for their market.Moreover,with limited supply of goods,he used to manage inventory keeping safety stocks for worst case.
ReplyDeleteRural Store visit was an experience. We have visited 2 stores in 2 different villages. We found that the stores are facing challenges when it comes to logistics and supply chain. Surprise to know that none of the FMCG companies are kneen on supplying the required Quantity and as and when they required.
ReplyDeleteRural Store Visit Pics can be viewed at:
https://picasaweb.google.com/lh/sredir?uname=glim1011&target=ALBUM&id=5676675435665050401&authkey=Gv1sRgCIzWvu7g44L4zAE&feat=email
The Rural store visit was more than an experience to me. Myself, Priya & Mani visited 2 villages today en route to Thiruvallur from Avadi. More than the learnings, insights & the stories of the shopkeepers, I was touched by their lives and had seriously thanked God for all the pleasures that we are enjoying in life. There was one old women who saves Rs 60 a day to repay her debt for running the small shop irrespective of whether she is able to have 3 meals a day. We shall share learnings in the bus or in the best possible time in campus.
ReplyDeleteBJP leader Uma Bharti from UP, threatened to set on fire Walmart store wherever it opens...... similarly TN CM Jayalaitha & others are in queue to protest;
ReplyDeleteUS walmart has helped farmers to increase their output by 10 times, finance farmers buy their product at reasonable price and sell it to consumer at reasonable price, Where in India most of benefit go to MIDDLE MAN and traders and farmers and consumer get nothing......
..... if retail FDI is beneficial to Farmers, why TATA, Reliance & Big Bazar are not very successful?
ReplyDeleteAs UPA Govt claims is it gng 2 balance the Inflation, Increase Rupee Value & increase Revenues?
share all ur views ...............
@KrishnaPriya:
ReplyDeleteFDI in multi-brand retail should be seriously implemented by the government. Despite country wide speculation on the plight of small retailers, India needs to take a lesson from China where organized and unorganized retail seem to co-exist and grow together. Further, India’s local enterprises will potentially receive an upgradation with the import of advanced technological & logistics management expertise from the foreign entities.
The government has an opportunity to utilize this for achieving certain of its own targets:
(a) improve the infrastructure
(b) access sophisticated technologies
(c) generate employment for those keen to work in this sector
FDI would lead to a more comprehensive integration of India into the worldwide market and, as such, it is imperative for the government to promote this sector for the overall economic development and social welfare of the country. If done in the right manner, it can prove to be a boon and not a curse.
Source: http://www.psalegal.com/upload/publication/assocFile/ENewslineMarch2011.pdf
Hi Mahesh, IF DONE IN THE RIGHT MANNER should b always in "" :)
ReplyDeletehttps://picasaweb.google.com/117114909019611335654/RuralStoreVisit?authkey=Gv1sRgCPj57o3gotzFbA
ReplyDeleteGuys Please find the link above on our Rural Store Visit to Neikuppi Village near Thirukalligundramm, about 14 kms from ECR near Annapuram...
Store owner's house is attached to shop, Its his house cum store ..